The Estée Lauder Companies’ Breast Cancer Campaign unites and inspires people globally to create a breast cancer free world. On the Campaign’s 28th anniversary, we invite you to join our pink ribbon coloring challenge – a symbol of our fight against breast cancer.

Together, we will help raise funds and awareness and make a positive impact in the lives of breast cancer patients.

Color it Now or
Download and Color Your Own Pink Ribbon

How to Join
Pink Ribbon Coloring Challenge


Color the Cards

Color the cards to create your own pink ribbon.


Upload and Share your Design

Share your creation on social media with #TimeToEndBreastCancer, #PinkRibbonColoringChallenge and #ELCBCC.


Spread the Positive Pink Vibe

Tag three friends to participate in this challenge and raise awareness of breast cancer.

Exclusive Pink Products

Estée Lauder (Hong Kong) will launch limited Pink Ribbon Products in October. All proceeds from Pink Ribbon Products will be donated to the Hong Kong Breast Cancer Foundation and the Hong Kong Hereditary Breast Cancer Family Registry, helping to provide free breast health checks for women and offer support to breast cancer patients, survivors and their families.

$ Donation


Estée Lauder (Hong Kong) is fully committed to breast cancer prevention, education and awareness. As we see more younger women being diagnosed with breast cancer, it is our mission to continue to find new ways to reach out to the large public, help raise awareness and funds.

Support the Campaign by scanning the QR code (Please input ‘ELC Donation’ in the PayMe message) or this link .

If you would like a donation receipt, please send the screen capture of the completed donation transaction together with the name on receipt and address (if applicable) to Hong Kong Breast Cancer Foundation via email ( ) or post (22/F, Jupiter Tower, 9 Jupiter Street, North Point, Hong Kong), with the remark “Request for Donation Receipt”.

QR code

It’s more than a ribbon. It unites us.


Estée Lauder (Hong Kong)’s management and staff, celebrities and a community of influencers have joined the “Pink Ribbon Coloring Challenge” to raise awareness of breast cancer and the importance of early detection.

Join us now and inspire your friends to follow The Campaign with your creativity!

Estée Lauder (Hong Kong) has released a hero film starring celebrities Cecilia So, Cecilia Choi and a community of influencers to increase awareness of breast cancer prevention. The video highlights the importance of early detection and prevention of the disease.